Comments on: Is Facebook Really a B2B marketing tool?

By: Carolynn Hesselrode

Carolynn Hesselrode — Tue, 27 Apr 2010 12:49:21 +0000

ThanksHi, very useful info, I love how easy it is to surf, I will keep visiting for more.Thank you.

By: Kris Rzepkowski

Kris Rzepkowski — Tue, 02 Mar 2010 13:39:34 +0000

Thanks Tom. It’s nice to hear the voice of reason every once in a while as we all chase the next thing to capture attention for our B2B businesses. I agree with your take on capturing business via Facebook. So far it seems that a B2B company Fan Page is better at employee/alumni relations, recruiting, and maybe some PR, but it wouldn’t appear to be the best channel for fruitful business development. Nonetheless I’m busy building Hudson’s Facebook Fan Page…

By: Alice Stein

Alice Stein — Fri, 26 Feb 2010 15:27:52 +0000

I couldn’t agree with you more. In the world of B2B, Facebook is perceived as a recreational network that has the potential to drive brand awareness but not in a targeted fashion. LinkedIn and Twitter provide a much better platform for establishing targeted thought leadership for the B2B community.