The year 2010 is looking positive for the industry as CIOs forecast their budgets and spend levels. This provides some positive news after a very difficult 2009.
The challenge for tech marketers is to ensure you have strong market presence to ensure your credibility against your tech solutions. I have suggested in previous posts that a fully integrated marketing communications plan with relevant content and messaging will be necessary for many technology companies to once again gain mind share. Let’s face it, many technology companies reduced their marketing spending last year (rightfully so) causing a much-needed dedicated effort towards rebuilding their market presence within their respective space. Now is the time to get aggressive.
Based on a recent CIO IT Economic Impact survey conducted by CIO.com to gauge how current economic conditions are impacting IT spending plans, 257 tech purchasing participants forecast very encouraging signs for the upcoming year. Some of the highlights include:
Over 70% of IT budgets will either Increase or stay the same
Question: Will your overall IT budget increase, decrease or remain the same in the next 12 months compared to the past 12 months?
34% Remain the same
Question: In the next 12 months, what percent of your total IT budget do you anticipate will be devoted to operations & maintenance related projects versus new?