Comments on: Tech Marketers: A couple of tips for writing your marketing plan http://techmarketingblog.com/2009/10/09/tech-marketers-a-couple-of-tips-for-writing-your-marketing-plan/ Resources for B to B Technology Marketing Thu, 26 Aug 2010 05:58:34 +0000 hourly 1 http://wordpress.com/ By: Tom Jacobs http://techmarketingblog.com/2009/10/09/tech-marketers-a-couple-of-tips-for-writing-your-marketing-plan/#comment-170 Mon, 12 Oct 2009 15:09:07 +0000 http://techmarketingblog.com/?p=919#comment-170 Richard,

thanks for your commenst and i whole hardily agree. The outcomes of a solution are truly the value.

]]> By: Richard Fouts http://techmarketingblog.com/2009/10/09/tech-marketers-a-couple-of-tips-for-writing-your-marketing-plan/#comment-169 Mon, 12 Oct 2009 15:02:45 +0000 http://techmarketingblog.com/?p=919#comment-169 In my experience, most sales messages become part of the noise because they spend too much time on specs, feeds, speeds and process. How your solution works is not as important as the outcomes it produces.

Talking ad naseum about your e-commerce solution isn’t as effective as simply saying, “We help companies double their online revenues.”

My plea to marketers: stop boring us with your solution details, your corporate bragging points (you can’t all be the “leading provider” for example) and your methodologies and process. Tell me what business outcomes I can expect .. and if you’re really good … where you’ve delivered them (aka, references!).

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