http://techmarketingblog.com/2009/08/20/social-media-70-of-companies-are-not-adequately-measuring/ Resources for B to B Technology Marketing Thu, 26 Aug 2010 05:58:34 +0000 hourly 1 http://wordpress.com/ http://techmarketingblog.com/2009/08/20/social-media-70-of-companies-are-not-adequately-measuring/#comment-312 Fri, 07 May 2010 16:36:53 +0000 http://techmarketingblog.com/?p=680#comment-312 I’ve been been recently preparing a good degree of basic research on direct target marketing for a brand-new internet site that we are working on and simply felt like expressing that you web page is quite strong. Thank you for the insightful knowledge you have assembled.

]]> http://techmarketingblog.com/2009/08/20/social-media-70-of-companies-are-not-adequately-measuring/#comment-164 Fri, 09 Oct 2009 17:33:51 +0000 http://techmarketingblog.com/?p=680#comment-164 [...] in, an astonishing 54% of companies apparently ban the use of social media at work while as many as 70% do not measure their products based on social media feedback. That’s despite data that suggest 94% of employees believe [...]

]]> http://techmarketingblog.com/2009/08/20/social-media-70-of-companies-are-not-adequately-measuring/#comment-36 Thu, 20 Aug 2009 20:50:50 +0000 http://techmarketingblog.com/?p=680#comment-36 In corporate terms, social media is a very new concept. Not surprising to me then, corporations are not sophisticated yet in measuring their social media impact. Given the loosely defined universe of “social media” will good tools ever exist to measure the ROI of social media? http://kellyrshort.com

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