As with the technology solutions themselves, technology marketing has always been about planning the approach, testing, evaluating and optimizing. With proper planning and keeping the scope of our marketing activities at a level where they can be properly managed we can educate ourselves and our departments as to what the appropriate level of social media works for the business goals and priorities.
In simple terms, trying to keep up with all of the social media options can be overwhelming . If your are just beginning to use these social media tools in your marketing mix or if you have been actively using these social media opportunities, This recent article on HarvardBusiness.org is sure to add some comfort in regards to taking on too much social media activities at once. As the author Alexandra Samuel points out “It seems like there is always another social network to join or another tool I’m supposed to learn. How can I keep up?”
And I agree with her answer….You Don’t have to
In fact as she suggests “The minute you stop trying to keep up, you open a far more exciting possibility: getting ahead with what matters to you, your team and your business”
There is no failure in prioritizing your planned objectives and identifying the appropriate social media outlets and activities to reach them. If these actions guide you to a small few social media outlets to hit your goals or communicate with your audience that is perfectly fine. There are no rules that you need to use twitter, facebook, or others if it doesn’t meet your needs.
It all comes down to testing and incrementally expanding your use of various social media in a smart and manageable scale.
