If your marketing activities rely solely on Social media, you may want to evaluate your strategy.
Social media is certainly getting a lot of attention causing many tech marketers to jump on the band wagon. However, I believe we as marketers need to keep ourselves in check. Social media is only one of many marketing vehicles that can be implemented against your corporate strategy. Understanding that social media has some desirable characteristics like measurement, low cost implementation and the ability to broadcast your messages to a large audience, the true benefit from this media vehicles needs to evaluated against the quality of leads.
Richard Fouts, a member of the Gartner Blog Network provides a quick thought against the value of social media in a recent blog entry here.
I would suggest as Richard outlines, that social media does not trump the value of a fundamental marketing approach. To market your technology effectively your approach to the market must be grounded against your business objectives.
