According to Forrester Research, 68% of Technology buyers search on-line during their purchase making decisions.
Here are a four major benefits that a smart social media strategy can deliver:
- Building a Relationship with technology buyers – We know they are on-line. We also know that a relationship can increase the potential of a sale. The old saying rings true here “people buy from people at companies, not just the company itself.” Social Media activities present the opportunity to develop these relationships, build credibility and establish a more personal conversation.
- Feedback – Social Media can allow you to identify how your technology solutions are perceived by your customers. Feed back captured by various social media may guide you towards more effective marketing messages or even better service.Social media allows you to establish an approachable two way communication with the tech buying community.
- Establish two way conversations – Social Media allows you to establish an approachable two-way communication with the tech buying community. Using blogs, vlogs and podcasts companies can demonstrate their expertise and credibility. Product differentiation, industry trends, new products or service launches can all be communicated through social media. Each of the social media vehicles can prompt conversation and possible collaboration to further establish relevancy to the target audience.
- Increase Your Search Results – Actively participating in social media can increase your search results. User generated content from blogs, Facebooks, YouTube and Twitter are on ending up on first page results. This trend is only going to continue as more social media vehicles are established. Content is still king here, but social media strategy has a place in your marketing mix. There are many marketing vehicles out there, but few can provide the overall benefits that social media can deliver.
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