Comments on: Tech Marketers: Is Your Revenue Pipeline Idle? http://techmarketingblog.com/2009/02/22/is-your-revenue-pipeline-idle/ Resources for B to B Technology Marketing Thu, 26 Aug 2010 05:58:34 +0000 hourly 1 http://wordpress.com/ By: Melissa Paulik http://techmarketingblog.com/2009/02/22/is-your-revenue-pipeline-idle/#comment-156 Tue, 06 Oct 2009 18:19:48 +0000 http://jacobsagency.wordpress.com/?p=84#comment-156 I’ll second the vote for #4.1. Sales and marketing should get together regularly to review the leads that have been handed over or kept for nurturing. I find that sales may have an “in” with a company that we wanted to nurture and just knowing there was an inquiry gives them good intel.

In addition, you’ll uncover situations where sales or marketing isn’t living up to the SLA. Either marketing is tossing unqualified leads over the fence or sales has dropped the ball on follow up. Or sometimes its simply a matter of some tweaking that needs to be done with the scoring threshold in order to set a better definition of “qualified.”

All the best!

Melissa

]]> By: Bruce Colwin http://techmarketingblog.com/2009/02/22/is-your-revenue-pipeline-idle/#comment-22 Tue, 28 Jul 2009 16:07:57 +0000 http://jacobsagency.wordpress.com/?p=84#comment-22 Great suggestion for increasing sales and improving effectiveness of marketing/leadgen programs. I think the feedback loop is essential and items like 1.4 are often overlooked. Thanks.

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