Did you know that 69% of technology buyers are spectators according to Foresters recent report “The Social Technographics of Business Buyers,” published by Laura Ramos and Oliver Young in our Technology Industry/B2B group; you can access the full report if you’re a Forrester client.
This means that 69% of technology buyers, while in the business mindset are reviewing online assets. This could be blogs, watching an online video, downloading a white paper. Bottom line, as the report suggests, the early stages of a technology decision making process includes some form of social Media.
Of course, if your marketing activities have not integrated social media, now would be a good time to start. If you need some help in understanding how all of this works, check out the following blog MarketPlan, A Marketing Technology Blog.
